The General Data Protection Regulation (GDPR) is a comprehensive data protection law that came into effect on 25 May 2018, replacing the Data Protection Directive 95/46/EC. While primarily aimed at protecting the privacy of individuals within the European Union (EU), its reach extends far beyond European borders. Pakistani companies, regardless of their location, might find themselves subject to GDPR compliance under specific circumstances. This article aims to elucidate when and how Pakistani companies are required to adhere to GDPR regulations.
Scope of GDPR Applicability
GDPR applies to the processing of personal data of individuals who are in the EU by a controller or processor not established in the EU, where the processing activities are related to:
- Offering of goods or services to such data subjects in the EU, irrespective of whether a payment is required.
- Monitoring of their behaviour as far as their behaviour takes place within the EU.
Given these criteria, Pakistani companies must consider GDPR compliance in the following scenarios:
1. Offering Goods or Services to EU Residents
If a Pakistani company offers goods or services to EU residents, it falls under the purview of GDPR. This is true even if the services are offered for free. Indicators that a company is targeting EU customers include:
- The use of EU languages and currencies.
- The availability of international shipping to the EU.
- Online advertising aimed at EU customers.
- Mention of EU customers or users on the company’s website.
For instance, an e-commerce platform in Pakistan that allows European customers to purchase products online and provides an option for delivery to the EU must comply with GDPR.
2. Monitoring Behaviour of EU Residents
GDPR applies to Pakistani companies that monitor the behaviour of individuals within the EU. Behaviour monitoring can include tracking online activities through cookies, profiling for targeted advertising, or any other form of data analytics. Examples include:
- Websites that use cookies to track the browsing habits of EU visitors.
- Applications that collect usage data from EU residents for analysis.
- Services that profile EU users to personalise content or ads.
For example, a Pakistani-based app that tracks user behaviour to tailor advertisements or content based on the user’s location and preferences in the EU is required to comply with GDPR.
Responsibilities Under GDPR
If a Pakistani company falls under the scope of GDPR, it must adhere to the following key principles and obligations:
- Lawfulness, Fairness, and Transparency: Data processing must be lawful, fair, and transparent to the data subject.
- Purpose Limitation: Data must be collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
- Data Minimisation: Data collected must be adequate, relevant, and limited to what is necessary for the intended purposes.
- Accuracy: Data must be accurate and kept up to date.
- Storage Limitation: Data must be kept in a form that permits identification of data subjects for no longer than is necessary.
- Integrity and Confidentiality: Data must be processed in a manner that ensures appropriate security.
Additionally, Pakistani companies must ensure the following:
- Data Subject Rights: Respect and facilitate data subject rights, including access, rectification, erasure, restriction of processing, data portability, and the right to object.
- Data Protection Officer (DPO): Appoint a DPO if required, particularly if the core activities involve regular and systematic monitoring of data subjects on a large scale.
- Data Protection Impact Assessments (DPIAs): Conduct DPIAs for high-risk processing activities.
- Cross-Border Data Transfers: Ensure appropriate safeguards are in place for transferring personal data outside the EU, including standard contractual clauses or binding corporate rules.
Enforcement and Penalties
Non-compliance with GDPR can result in substantial penalties, with fines up to €20 million or 4% of the company’s global annual turnover, whichever is higher. Therefore, it is crucial for Pakistani companies to assess their data processing activities and ensure compliance to avoid such punitive measures.
Conclusion
Pakistani companies must be vigilant about their obligations under GDPR, especially when dealing with EU residents’ data. By understanding the circumstances under which GDPR applies and implementing the necessary compliance measures, Pakistani companies can avoid legal repercussions and build trust with their European clients and partners.
For further assistance or detailed guidance on GDPR compliance, it is advisable to consult with legal experts specialised in data protection laws.
Legal Action Against a Pakistani Company for GDPR Violations