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Common question, how do you distinguish between ® and ™?

This is one of the most common queries we get from our clients and it is probably a question which has caused a lot confusion for start-ups, especially in the pharmaceutical industries in Pakistan.Basically, a company can only use the circled ® symbol in conjunction with the products and brands owned by itself, given that it has legally/officially registered a trademark with the regional Patent and Trademark Office.

On the other hand, if a company has trademarks which it has not bothered to officially register, the Use of TM (™) allows it to show that it claims ownership of the mark.A company can continue simply using the “TM” symbol in conjunction with its brands instead of officially registering a trademark and using the ® circle symbol.

You might think that this makes official trademark registration essentially useless but please be advised that if you wish to run a successful business, Trademark Registration carries certain legal benefits, particularly now that the Cyber world has made trademark infringement so much easier.You can read more about these benefits here.

Want to find out more?

Is it important to trademark Logo before incorporation or should it be done after the company or firm is incorporated?

Interested in finding out more about Pakistan’s Trademark Laws? Click here.

Ready to hire Pakistan’s Top Trademark Lawyers? Click here

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