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Common question, how do you distinguish between ® and ™?

This is one of the most common queries we get from our clients and it is probably a question which has caused a lot confusion for start-ups, especially in the pharmaceutical industries in Pakistan.Basically, a company can only use the circled ® symbol in conjunction with the products and brands owned by itself, given that it has legally/officially registered a trademark with the regional Patent and Trademark Office.

On the other hand, if a company has trademarks which it has not bothered to officially register, the Use of TM (™) allows it to show that it claims ownership of the mark.A company can continue simply using the “TM” symbol in conjunction with its brands instead of officially registering a trademark and using the ® circle symbol.

You might think that this makes official trademark registration essentially useless but please be advised that if you wish to run a successful business, Trademark Registration carries certain legal benefits, particularly now that the Cyber world has made trademark infringement so much easier.You can read more about these benefits here.

Want to find out more?

Is it important to trademark Logo before incorporation or should it be done after the company or firm is incorporated?

Interested in finding out more about Pakistan’s Trademark Laws? Click here.

Ready to hire Pakistan’s Top Trademark Lawyers? Click here

We are just one email away at aemen@joshandmak.com

The Josh and Mak Team
If you are reading this, chances are we will become your favourite virtual law firm at some point. In an economy where businesses have lost their strategic edge and are forced to reconsider their traditional concepts of consulting bricks and mortar law firms, which bill by the minute, we can provide you with affordable quality legal advice, delivered anywhere in the world. Since 2010, our firm has already pioneered and adopted the concept of honest and practical legal advice, delivered straight to your email inbox. In the post Covid19 era, working with the Josh and Mak Team means that, you will get the same commitment, discipline and work ethic, without the heavy Bricks and Mortar and the financial baggage which comes with the latter. Let your choice to work with Josh and Mak International become your unfair strategic advantage over your business competitors of the past, present and the future!
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